GLTO - Final Major Project, 2020
PROJECT: GLTO - Final Major Project, 2020
My FMP merged all of my experiences into one. It was to design and create a live sensory experience. Designed to be held in the (at the time) unused Woolworths building in Margate.
Guests would experience three rooms that would each offer a new sensory experience, utilising sight, smell, sound, and touch throughout the exhibition.
All culminating in (my expertise at the time) taste. Each room offered a different experience, and at the end. Guests could take their favourite moments from each room and order their own bespoke gelato scoop. They might have enjoyed the beautiful pinks and peaches from room one, but they couldn’t get the rich lavender scent from room two out of their minds, room two limited their sight but heightened their smell and touch. So at the end they could have a beautiful peach gelato with lavender ripple and a rose petal garnish. For example.
As usual with anybody at University in 2020, COVID put a stop to the reality of the experience, so my FMP shifted to the details, I couldn’t host a live experience but I could design and create a brand that hosts these events, create a brand strategy, a brand concept, target audience, and mission statement. Fleshing out the business behind the brand and the brand behind the planned experience.
